Programação

• Dia 17 de novembro
• Dia 18 de novembro

8h - 8h30	Registration
8h30 - 12h30	Panel 1 - "Social Networks" To what extent has the internet changed the way we communicate? Are social networks generating new forms of consumption and personal relationships? How can companies take advantage of social networks for consumers‘ loyalty, by giving them what they most want and need in the new economy? This panel will stimulate reflection on these issues, presenting various experiences and points of view on innovation and entrepreneurship in industry and services, linked to the use of networks. MODERATOR: RAQUEL RECUERO (BRAZIL) - Ph.D, Journalist, Professor and Researcher in the Post Graduate Program in Social Communication at UCPel. MICHAEL NICKLAS (EUA) - Investor and entrepreneur. STARTUPI, Socialsmart Ventures, Griphon Group. GIL GIARDELLI (BRAZIL) - Brazilian social networks expert. Co-founder of Gaia Creative. Coordinator of the Innovative Actions in Digital Communication, Startups and Creative Economy and Entrepreneurship in the Digital Age courses at ESPM. MARIO COSTA (BRAZIL) - Portal and Collaboration Sales Manager at IBM Brazil. MARTHA GABRIEL (BRAZIL) - Director for Technology at New Media Developers. MBA and Post-Graduated Professor at the São Paulo Business Schoo of the Anhembi Morumbi University.
8h30 - 12h30	Panel 2 - "Low-carbon economy" In the context of sustainability and social responsibility, the low-carbon economy pannel emphasizes the importance of entrepreneurial awareness and mobilization to reduce greenhouse gases emission. Reducing emissions is a great opportunity for innovation and generation of high value-added products. More than an environmental concern or statutory requirement, this pannel will discuss how the industry can gain competitive advantage through this new economy and present studies and practical examples that demonstrate these benefits to business competitiveness. MODERATOR: PAULO MOLL (BRAZIL) − Manager for Industrial Policy at National Confederation of Industry (CNI). PAULA BENNATI (BRAZIL) - "An introduction to the low carbon economy and climate change" - Senior Advisor for Climate Change - Institutional Relations Directory of the National Confederation of Industry (CNI). SUZANNE PAHLMAN (SWEDEN) - "Innovation in the 21st century: Turning challenges into opportunities ". Researcher at the 21st Century Office and Project Manager for TI Sector at WWF. CAROLINA DUBEUX (BRAZIL) - "Challenges and Opportunities of Climate Change in Brazil" − Senior Researcher at the Center for Integrated Studies on Environment and Climate Change - Climate Center/COPPE/UFRJ and an expert selected for the Fifth Assessment Report of the Intergovernamental Panel on Climate Change (IPCC). SUZANNE PAHLMAN (SWEDEN) -"LOW CARBON IT - Invisible solutions to transformative change". Researcher at the 21st Century Office and Project Manager for TI Sector at WWF.
8h30 - 12h30	Panel 3 - "Social innovation − A challenge for industry" The theme of social innovation proposed in order to encourage industry to promote new business models in search of solutions (products or services) for a social problem or an opportunity for a particular community. Prospects for entrepreneurs, public administrators, civil society organizations and technology developers to use the diffuse creativity expressed by social innovations, enhancing its dissemination and replication; generating social, economic and environmental value. MODERATOR: EDISON LISBOA (BRAZIL) - Superintendent at SESI-DR - Rio Grande do Sul State. TIM GLYNN BURKE (USA) - Harvard Kennedy School - Co-author of the book "The Power of Social Innovation". LEONARDO LETELIER (BRAZIL) - CEO of SITAWI/organization for investments with social impact. CARLA CIPOLLA (BRAZIL) - Federal University of Rio de Janeiro − COPPE. Brazilian coordinator of the DeSIS Design for Social Innovation Network − social innovation to develop business models. ANDREA COLEMAN (UNITED KINGDOM) - Young Foundation − UpRising Program Leader. Global Academy for Social innovation.
8h30 - 12h30	Panel 4 − University-industry interaction Organized by SEDETEC/UFRGS MODERATOR: CARLOS EDUARDO PEREIRA (BRAZIL) - Vice Director - Engineering School/UFRGS - Federal University of the State of the Rio Grande do Sul. PAULO LUIZ DE ANDRADE COUTINHO (BRAZIL) - Gerente de Open Innovation - BRASKEM. GENNARO J. GAMA (USA) - Senior Manager of Technology - Georgia University. GILSON PAULO MANFIO (BRAZIL) - Innovation and Partnerships Manager at Natura. NALDO MEDEIROS DANTAS (BRAZIL) - ANPEI Representative. DANTE ALARIO (BRAZIL) - Director of Research, Development and Innovation, Biolab Sanus Farmacêtica Ltda.
12h30-13h30	Lunch Break
13h30	Official Opening
14h30	Plenary session 1 - "Strategies to foster criativity and create a culture of innovation" TOM KELLEY (USA) - Executive Director of Ideo Design consultancy. Author of the books "The Art of Innovation" and "The Ten Faces of Innovation".
15h30 - 15h50	Break
	Plenary session 2 - "How to Maximize Return on Innovation Investment" MICHAEL SCHRAGE (USA) - Researcher at the Center for Digital Business, Sloan School, MIT. Author of the critically acclaimed books: "Serious Play: How the World‘s Best Companies Simulate to Innovate" and "Shared Minds¿The New Technologies of Collaboration".
16h50 - 17h30	Q&A − Questions and answers MODERATOR: LUCIANO DEOS (BRAZIL) - President, Gad Design.
18h - 19h30	Meeting "Biomass and Bioenergy" - Exclusive for guests Supported by CMPC Celulose Riograndense Biomass refers to all biological organisms that could be used as energy source, such as vegetable oils, agricultural and forestry waste, anaerobic decomposition gas from organic matter (urban waste, sewage, etc.). Bioenergy is energy produced from liquid, solid or gas biomass through various technological routes, to produce primary energy and clean bio-fuels. With the presence of renowned experts, this pannel will discuss the use of biomass as energy source, providing sustainable opportunities facing the future of bioenergy. The pannel will address topics as the potential of biomass facing the national energy matrix and new business opportunities, technological innovation aimed at diversifying biomass feedstock, reuse of energy by-products containing biomass and presentation of case studies by companies in the sector of biomass. MODERATOR: WALTER LÍDIO NUNES (BRAZIL) - President, CMPC Celulose Riograndense. DÉCIO LUIZ GAZZONI (BRAZIL) Agroenergy, Bioproducts and New Business." Advisor to the Strategic Affairs Secretariat of the Presidency. Agronomist and Researcher at Embrapa Soja and Member of the International Scientific Panel on Renewable Energy. JEAN-JACQUES NYFFENEGGER (SWITZERLAND) - "Visions for post-2020: Towards a Bio-Economy". Senior Vice President Marketing & Sales and Member of the Executive Board at Pöyry Energy. LAÉRCIO COUTO (BRAZIL) - "Dense Planting of Eucalyptus Clone for Production of Biomass for Energy in Short Rotation". President of CBCN - Brazilian Center for Conservation of Nature and Sustainable Development and Executive Director of the RENABIO - National Network of Biomass for Energy. World Bioenergy 2010 Award winner.